The 41-year-old beauty mogul and reality TV star's latest venture is a partnership with vegan food brand Beyond Meat, who she's teamed up with as their chief taste consultant.
In a video clip released across social media, she can be seen sampling various Beyond products while chatting about her new role.
However, many fans think that the meat isn't the only thing that's fake in the advert, in which they claim Kim is only pretending to bite into the food.
The promotional video shows Skims founder Kim standing in a bright white kitchen and being presented with various delicious-looking plates of Beyond products.
"I believe so much in the mission of Beyond Meat that I’ve stepped in to help with my greatest asset – my taste," the mom-of-four jokes as she samples each item.
"I believe so much in the mission of Beyond that I’ve stepped in to help with my greatest asset - my taste." - @KimKardashian pic.twitter.com/Cevj8z4xuJ
— Beyond Meat (@BeyondMeat) May 24, 2022
"This plant-based meat is not only amazingly delicious, but it’s also better for you and better for the planet," Kim adds.
Although she spends much of the video appearing to chew and enjoy the Beyond products, eagle-eyed fans have noticed that the first item she bites into - a Beyond burger - is cut in half in a perfectly straight line. There's not a bite mark to be seen as Kim throws her head back and chews loudly, making sounds of enjoyment.
Meanwhile, the later dishes she'd brought appear similarly untouched, and the video never shows the moment when Kim actually puts an item of food into her mouth, even as she fist bumps the chefs and makes eating noises.
"Kim Kardashian fake-chewing a beyond meat burger that has no bite taken out of it is making me spiral," one person tweeted, while another wrote: "The burger Kim is 'chewing' doesn't even have a bite taken out of it. And she fake-chews throughout the video...LOL."
kim kardashian fake-chewing a beyond meat burger that has no bite taken out of it is making me spiral pic.twitter.com/wU6BiCgc64
— katy wellhousen (@KatyWellhousen) May 26, 2022
Kim Kardashian teamed up with Beyond Meat...but...you'll notice that the burger Kim is "chewing" doesn't even have a bite taken out of it.
— Z90.3 | San Diego (@Z903) May 26, 2022
And she fake-chews throughout the video...LOL #heymorton pic.twitter.com/XVgV0LYGCO
"Not Kim chewing on her tongue the whole time LMFAOOOOOO," joked a third, while a fourth added: "Love the unbitten food she 'chewing'.. lmfao girl. At least make it believable."
Not Kim chewing on her tongue the whole time LMFAOOOOOO 😂😭😭😭😭😭 https://t.co/9GwMsl7QNY
— Big Lee 🦋 (@aaliyahpaige_) May 25, 2022
Im busy laughing at kim kardashians new ad. Lmao love the fake chewing. Love the unbitten food she "chewing".. lmfao girl. At least make it believable 😂😂😂
— bubblé (@DOLLY_DARKLING) May 26, 2022
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