McDonald's Stops Giving Out Activity Trackers In Happy Meals After Child's Arm Reportedly Burned

An attempt by McDonald’s to get kids moving isn’t working out so great: The chain said it will no longer distribute activity trackers in its Happy Meals after reports that they might cause skin irritations.

Casey Collyar posted a picture of her son Cason's wrist bearing a red mark, and said he had been wearing the "Step-it" activity tracking toy for just a few minutes. On 13 August 2016, Collyar posted the pictures with a cautionary note to her Facebook page:

    If your kids have this happy meal toy do not let them play with it. Cason has a burn after playing with the toy for about 8 minutes. The toy has a red light in it that is powered by the battery on the back that possibly is the cause of the burn.

The Step-it toy is a pedometer worn like a wristwatch. According to Endgadget, the toys were being given out in every Happy Meal sold in the U.S. and Canada. A toy review shows they have "Power" buttons and either digital displays or lights surrounding the face.

Collyar says the toy's battery is encased by plastic, but she noticed heat radiating from it when she held it in her hand.

The Oak Brook, Illinois-based company said Wednesday it received limited reports of potential skin irritations that may be associated with the bands, which look like step counters. Terri Hickey, a McDonald’s representative, said in an email that McDonald’s is “fully investigating this issue” and that restaurants are “offering our youngest guests an alternative Happy Meal toy.”

Hickey declined to provide further details.

The fitness bands, which were available in the U.S. and Canada, were seen as an odd promotion in some circles because of McDonald’s reputation for serving fattening junk food. The chain has been trying to shed that image over the years, particularly with parents, in part by tweaking its Happy Meals to include fruit.

[Source: Youtube]

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