For Austin Simms, the level of rudeness displayed by nasty customers at the coffee shop where he worked became too much.
So he decided to give his customers an introduction to manners - by putting up a sign outside the cafe.
Now, his innovative ploy to get customers to be more friendly has captured worldwide attention.
Austin's solution was simple - the more polite the customer is, the less they pay for coffee. The sign outside the cafe says:
“One small coffee”
“One small coffee, please”
"I decided because I need to solve all the injustices of the world to start charging more for people who didn’t take the time to say hello and connect and realize we’re all people behind the counter," said Simms.
Austin never expected his new prices to attract such widespread attention - he just wanted his customers to be a little nicer!
Watch a report on the incident below: