Since it was announced, Pokemon Go has been everywhere I look.
To be fair, it's fucking brilliant.
It's the closest any of us will ever come to becoming a real Pokemon trainer, and while that's cool, it's also heartbreaking.
Nevertheless, we'll solider on, trying our best to find the likes of Charizard and Snorlax on our mobiles.
The app is highly addictive. So addictive, in fact, that it took priority over the birth of one lad's child.
Jonathan Theriot managed to capture a Pidgey while his wife was in labour.
Father and full-time legend Jonathan told BuzzFeed: "As soon as it popped up, I was like, oh my gosh, there's a Pidgey sitting on your bed!
"So, I screenshotted it, then caught it and showed it to her."
Jonathan uploaded the picture to Imgur and, when replying to certain comments, revealed that his wife wasn't mad at him. She obviously understands the importance.
He said: "Playing a stupid game while my wife's in labour. She wasn't mad at all.
"She just kind of laughed at it. It was primarily an eyeroll once she realised what I was doing."
Eventually, Ireland Sage Theriot, Jonathan, and his wife's third child, was brought into a world of Pokemon.
No doubt her dad is already teaching her the importance of Pokemon.